Mentoria was looking for an agency partner with the potential to help them to build a strong online presence, and ensure a steady growth in ROAS. The 5-year-old firm was looking to address a root problem lingering in the industry – the lack of individual awareness about career decision-making. More often than not, students and professionals do not make career choices based on their interests or skills. The decisions were heavily influenced by social or superficial factors.
Mentoria believes that the career guidance avenues available weren’t provided to the audience rightly and ethically. They wanted to offer career counseling in its truest sense and educate the audience on what value it could bring to the table. For this, they created a comprehensive model for a wide range of audiences (8th standard to current professionals).
This model comprised multiple phases including psychometric (counseling) test, interpreting the test results with counselors, shortlisting 3-4 career options out of 10, creating portals that gave them a glimpse into ‘the life of the professional’, and conducting webinars with industry experts.
They turned to Bright Brain to make their audiences aware of this thoughtfully-built counseling model. They chose us owing to our data-driven approach and a reputation for delivering consistent results in the immediate as well as long-term, leveraging content, performance marketing, and SEO. The primary objective is driving customer acquisition through diverse strategies to achieve results, both in terms of revenue as well as month-on-month ROAS.
300% increase in revenue in 4 months
275% increase in the number of converters in 4 months
55.47% increase in organic traffic in 8 months
137.85 % rise in the number of new users in 8 months
142% growth in total leads in 4 months
Mentoria website ranks on Google’s first page for 8% of target search terms (13 keywords)