KSB Pumps

Service

  • Digital Campaigns

Sector

Consumer Services
BrightBrain Tech

Excellent brand visibility & lead generation!

KSB in India is one of the world’s leading manufacturers of pumps and valves and also offers a comprehensive range of service activities. The high-quality products are used for multiple applications ranging from building services, industry and water transport to waste water treatment and power plant processes.

Solutions.

  • Created a landing page which was product-focused, easy to navigate and displayed a range of pumps, motors & valves. To capture new leads, we developed an easy and quick to fill enquiry form.
  • Conducted detailed research on product related keywords and focused only on high performance keywords with high search volume.
  • Translated the campaign message in eight vernacular languages: English, Hindi, Gujarati, Marathi, Telugu, Tamil, Bengali and Punjabi.
  • Listed emails and phone numbers of the existing dealers and clients and created Remarketing campaigns on Google and Facebook.
  • Designed creatives with different messages. These talked about high quality products, excellent service and how KSB products help with efficient use of resources. All creatives were posted with regular intervals to avoid ad fatigue.
  • For YouTube Marketing, Sayaji Shinde, a popular actor was featured in the branding video. This video was translated to Telugu, Tamil, Malayalam and Hindi.

The Result.

Generated 15,000+ enquiries for KSB Pumps and dealership.

Gained approximately 34 million unique users through campaigns.

Achieved an 8% google search CTR month on month.

BrightBrain Tech

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