Have you ever wondered how YouTube sometimes displays such awesome ads whenever you watch a video? Sometimes it also makes us forget what we came to watch. As much as we wait to skip to the good part, the ads are compelling enough to make us stay till the end.
Similarly, the product video you just shot and edited after months of scripting and storyboarding needs to be shown to the world! And YouTube is here to help you just do that.
Google Ads offers a wide range of advertisement campaigns like PPC, search and image campaigns, and YouTube campaigns.
Are you wondering how Google YouTube Ads work? If yes, you are at the right place!
While YouTube SEO is a fantastic tool to grow your followers, advertisements will help you generate more engaging content for your followers. YouTube display ads are used to advertise your content on YouTube or in search results to increase your brand’s reach. It facilitates engagement through two portals:
a)YouTube feed and their audience
b) Google video partners
YouTube video ads are effective because they leave memorable impressions on potential buyers, and have a higher chance of being unforgettable.
YouTube began providing its ad services to companies in 2007, and ad campaigns have grown multifold since then. Its benefits include:
• Designing ad campaigns that specifically target audiences aligning with your product interests
• Easy tools available to analyze the effects of your campaign
• Affordable advertising campaigns
• The presence of different types of YouTube ads to suit your goal and budget
• Massive consumer reach with over 2.6 billion people active on YouTube
All you need is Lights, a Camera, and Action to showcase the uniqueness of your business. Since you’re ready, let’s look at the various types of YouTube ads that will help suit your needs.
Now that you understand how YouTube video ads function, let us move on to the next aspect we need to discuss!
Here, you’ll find your ad playing before, during, or after other videos. Users generally have an option to skip your ad after 5 seconds.
You pay for the ads based on the cost-per-view pricing model. So, you’ll be paid whenever a viewer watches 30 seconds of video, or the full duration of your video, whichever comes first.
Skippable ads can be chosen by you when you set your campaign goals like sales, leads, website traffic, product and brand consideration, and brand awareness and reach.
Non-skippable ads are generally 15 seconds long or shorter and play before, during, or after other videos. Users don’t get an option to skip the ad, and they might also appear on YouTube TV based on eligibility.
Non-skippable in-stream ads are based on cost-per-impression bidding. Here, you will tell Google how many impressions you’ll be paying for, say 1000, and you won’t be asked to pay anything more. Non-skippable YouTube ads will help you to increase your brand awareness and reach!
Are you aiming to encourage people to consider your product and brand while researching different products? If yes, then this YouTube ad format is suitable for you. In-feed video ads promote your video content in places of discovery such as next to related videos, search results, or the YouTube mobile homepage.
They consist of a thumbnail image for your video, along with some text, and invite people to click to watch the video.
In this video ad format, you’ll be paying only when a user chooses to watch your video by clicking on the thumbnail.
Bumper ads on YouTube play for 6 seconds, or shorter and viewers don’t have an option to skip the video. The ads might play before, during, or after another video. YouTube banner ads help you to reach a wide audience with a short and memorable message.
This ad format is suitable to increase your brand awareness and reach while being cost-effective! Here, you pay according to impressions, the same as non-skippable YouTube ads.
With Outstream ads, you can expand the reach of your video ads on mobile. They usually appear on only mobile applications or Google video partners.
Outstream ads begin playing with the sound off, and viewers have to tap the ad to unmute the video. They help you to increase your video reach at a suitable cost.
You have to pay based on viewable cost-per-thousand impressions, i.e., you’ll be paying only when someone plays your video for 2 seconds or more.
If you want to promote your newly launched product or reach a vast audience in a short period, then you should use masthead ads. However, these are available only on a reservation basis through a Google sales representative.
This YouTube ad format works on a CPM (cost per thousand impressions) basis, and you can work with the Google advertising team to estimate your rate based on campaign impression goals. They work well with desktop YouTube home pages, mobile, and TV.
Usually, to upload a video ad campaign on YouTube, you need to sign in to your Google Account and proceed with your ad campaign. However, video ads will also appear across any website or app running on Google video partners. Google video partners are high-quality publisher websites and mobile apps where your video ads can be displayed beyond YouTube.
We hope this helps you understand YouTube ad formats a little better now. YouTube display ads are vastly diversified and aim to make product advertising more convenient for you. It is highly targeted based on demographics, customer match, topics, etc. Not to mention the ease of measuring brand metrics to analyze the success of your marketing campaign.
According to YouTube, over 70% of viewers claim that YouTube makes them more aware of new brands! You need an expert’s opinion, like us, to help you with the logistics of YouTube ads.
With YouTube, not only your brand awareness will increase, but you’ll also work towards customer retention. Count on us to make your products and services get the most views!
BrightBrain is a Digital Marketing and Advertising Agency with a focus on building digital solutions for Branding and Increased Sales efficiency. Our expertise includes Digital Advertising, Campaigns, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Development, and Online Branding. Our Google Partnership brings a unique opportunity to work with the internal team at Google, adding even more value to our team & clients.
Suhail Bajaj is the CEO of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.
