Understanding your share of voice (SOV) in the rapidly evolving digital marketing landscape is essential for gaining a competitive edge over competitors. Monitoring your SOV for SEO, content marketing, and overall digital presence provides valuable insights into your brand’s performance compared to competitors. This blog explores the importance of share of voice, illuminating your true position in the market and the level of attention you are garnering in comparison to your competitors.
Share of voice’s meaning is that it shows the exposure a brand has concerning a percentage of a total market or an entire industry. In simple words, it’s a metric that helps you quantify how present your brand is versus all online conversations that take place on relevant topics or keywords. Share of Voice meaning, essentially, tells you how much of the online ‘voice’ or conversation your brand owns.
All these are the potential implications of measuring share of voice in digital marketing:
This would tell you how you are faring against other brands operating in your domain. Online visibility is more of a benchmark as of now.
Follow-ups will search for trends within your market share.
Know how to fine-tune your marketing strategies, allocate your budget, and make a difference in efforts where extra visibility can be gained.
Here are some of the reasons why it is important to understand your share of voice marketing:
It helps benchmark one’s performance against that of the competition.
It helps your strategic marketing efforts to change in the arena of increasing brand visibility.
It gives insights into how your audience views your brand.
This might indicate a stronger market presence and influence.
In SEO, share of voice SEO plays a pivotal role. It involves tracking the number of times your brand appears in search results compared to others. High SOV in SEO means high visibility and maximised opportunity for organic traffic to the website. Keywords, backlinks, and quality of content impact significantly on SEO SOV.
Share of voice can be determined based on applied platforms and selected metrics relevant to your case, for example:
This is computed based on the mentions, shares, or interactions your brand gets versus those of its competitors.
Your brand will want to be—by way of tools like SEMrush or Ahrefs—in SERPs for keywords targeted.
Bring together information from sources such as social media, company websites, blogs, and forums to understand your brand’s digital SOV in its entirety.
Measuring share of voice in digital marketing involves tracking various online activities. This includes social media mentions, blog discussions, search engine rankings, and paid advertisements. By doing so, you can understand how well your digital marketing efforts are performing compared to your competitors.
Several tools will help measure your share of voice, including:
For tracking website traffic and referral sources.
Such as Hootsuite, Sprout Social, and Brandwatch for monitoring social media mentions.
SEMrush, Ahrefs, Moz—you know, for search engine rank position tracking.
Google Ads and Facebook Ads, Advertising Platforms.
A marketing company can be instrumental in enhancing your share of voice. They offer expertise and resources that may be challenging to manage in-house. Here’s how Bright Brain can help:
Bright Brain can develop comprehensive strategies tailored to increase your brand’s visibility.
Producing high-quality content that engages your target audience.
Improving your website’s search engine rankings.
Enhancing your presence and engagement on social platforms.
Providing detailed reports to measure and analyse your SOV.
By leveraging Bright Brain’s expertise, you can significantly improve your brand’s online presence and competitive edge.
Measuring and understanding your share of voice becomes relevant in today’s digital age. This will not only give you an idea of where you stand vis-à-vis your market but also help in planning strategies to increase the same through some planned and effective marketing plans. Let the right tools help your brand gain more online presence and explore the advantage of considering partnering with a marketing firm.
BrightBrain Tech is a Digital Marketing and Advertising Agency with a focus on building digital solutions for Branding and Increased Sales efficiency. Our expertise includes Digital Advertising Campaigns, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Development and Online Branding. Our Google Partnership brings a unique opportunity to work with the internal team at Google, adding even more value to our team & clients.
Suhail Bajaj is the CEO of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.
