When looking to expand your business internationally on social media, what should you do first? Developing a local social media strategy. At this level, thinking through content and marketing customisation can really work well for engagement across different communities. Here, we explain how to develop a localised social media strategy towards success in the Indian market.
A localised strategy for social media is an adaptation of the social media marketing strategy and the social media content strategy according to the preferences and cultural differences of audiences in one specific regional market. This helps in building better relationships and also increasing the efforts of global marketing.
Understanding the demographic of your target audience is important. Demographics in the Indian context refers to consideration of age, gender, income level, education, and urban vs rural distribution. Only a detailed demographic analysis will help formulate content that appeals to specific segments.
Asia (India) is one of those places filled with cultures, languages, traditions, and festivals, and recognising this diversity is the real clue to drafting context-relevant content. Tailor your campaigns to align with local festivals, regional preferences, and cultural symbols.
Every social media network is different in its base and ways of engagement. Here’s how you harness them properly:
Do not forget to use local languages and culturally relevant themes. That’s not only about raising engagement, it also ties your brand to the relatability context.
Get users to share their experiences and stories. Feature this content to build a community-driven brand image.
Design narratives that strongly link with the local culture and provide value in the form of hacks, tutorials, or how-to videos.
Those are local influencers who have the right relevance and strong bonding with their followings.
Select long-term relations and micro-influencer engagements for niche markets in order to build consistency and deep brand association.
Post replies and reactions to comments, messages, and feedback. By so doing, it indicates an interest in the inputs provided by the audience and in building a community.
Collaborate and participate in running interactive campaigns that incorporate contests, polls, and question-and-answer sections.
Use tools to gauge how the public feels about your brand and any campaigns around it; then change strategies based on that feedback and sentiment trend.
Run A/B tests of different content formats, different kinds of messaging, and visual strategies; then follow up with the region-specific metrics and apply them in the optimization of strategies.
Leverage features like Instagram Shopping and Facebook Shops to allow users to purchase directly from social media platforms. Use localised product descriptions, pricing, and payment options.
Provide customer support through social media platforms. Quick response times and localised support enhance customer satisfaction.
A localised social media strategy is key to global success when trying to expand your business internationally. A customised social media marketing strategy and social media content strategy for the Indian market are bound to be colourful and rich in diversity, possibly serving as a blueprint for conquering several global markets.
BrightBrain Tech is a Digital Marketing and Advertising Agency with a focus on building digital solutions for Branding and Increased Sales efficiency. Our expertise includes Digital Advertising Campaigns, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Development and Online Branding. Our Google Partnership brings a unique opportunity to work with the internal team at Google, adding even more value to our team & clients.
Suhail Bajaj is the CEO of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.
