The fashion industry, where trends change as quickly as a catwalk model’s outfit! It’s true, the fashion world has undergone quite the makeover in recent years, and boy, has it become a money-making machine! Thanks to the wonders of the digital age, online shopping has become the go-to method for fashionistas around the globe, making fashion e-commerce the hottest accessory in the industry.
If you’re considering venturing into the fashion business, whether you already have an online store or not, it’s definitely worth tapping into the e-commerce market. The rise of e-commerce has been fueled not only by the pandemic but also by the continued preference of users for the convenience and accessibility offered by online shopping.
Did you know?
According to market research, the e-commerce sector accounted for a substantial portion of retail sales worldwide, reaching close to 20% in 2021 and amounting to trillions of dollars.
Experts predict that this upward trend will continue, with the online segment projected to represent nearly a quarter of total global retail sales by 2025.
To cater to the evolving needs and habits of fashion-conscious consumers, it’s essential to have a well-designed and user-friendly apparel app. These apps, specifically developed for mobile devices, offer a seamless and enjoyable shopping experience for users on the go.
Through a seamless and enjoyable mobile shopping experience, you can cater to the preferences of modern shoppers who increasingly rely on their smartphones and tablets for fashion purchases.
By creating a dedicated fashion app, you can align your business with the expectations of your customers, who predominantly use mobile devices for their shopping needs. Whether you run a brick-and-mortar store or operate solely online, developing an e-commerce app tailored to your fashion brand will ensure that you stay ahead of the curve and provide a compelling platform for your customers to explore and purchase your latest collections.
Now that we understand the significance of e-commerce apps in the fashion industry, let’s delve into the essential features that should be included in every fashion e-commerce app, as well as explore some current and future trends that are worth considering for implementation.
E-commerce apps have become increasingly important in the fashion industry, allowing customers to shop for clothes conveniently from their mobile devices. When it comes to developing a clothing app, there are some recommended features that you should consider including. Let’s take a look!
In this delightful list of considerations, we’ll discuss the must-haves for your app, because let’s face it, a fashion app without these essential features would be like wearing mismatched socks—it just wouldn’t be right.
Here are our top 10 recommendations for app features:
Just like a well-tailored outfit, your app’s user interface should be visually appealing and easy to navigate. It’s all about creating a seamless shopping experience that leaves your users saying, “Wow, this app is as fashionable as my favorite pair of jeans!”
Fashion is personal, and your app should reflect that. The incorporation of intelligent algorithms that suggest products based on users’ preferences, previous purchases, or even their zodiac signs (because who doesn’t want to dress like their astrological sign?) makes a huge difference in user experience.
Say goodbye to fitting room woes! Introduce a virtual fitting room feature that allows users to try on clothes virtually using augmented reality. Let them experiment with different styles, sizes, and colours without ever having to put on actual pants. It’s a win-win for everyone.
Fashion is a social affair, so why not let your users share their fabulous finds with their friends? Integrate social media features that enable users to showcase their outfits, seek opinions, and spread fashion love. #OOTDgoals, anyone?
Nobody wants to wait in line at a virtual cash register, right? Ensure a speedy and secure checkout process, complete with various payment options, saved shipping addresses, and maybe even a virtual confetti shower to celebrate each successful purchase.
Fashion fantasies are made of wishlists. Allow users to create their dream collections, save items for later, and receive notifications when those beloved pieces go on sale. It’s like having a personal stylist who knows your heart’s desires.
Let’s face it, sizes can be tricky. Help your customers find their perfect fit by providing detailed size charts, measurements, and even customer reviews on the fit of each garment. No more guessing games—it’s time to get that perfect fit every time.
Keep your users ahead of the fashion curve by featuring a dedicated section for trending items and new arrivals. Highlight the hottest styles, seasonal must-haves, and limited editions, because everyone loves to be the first to rock the latest fashion trends.
We all have those moments when we’re not quite sure about a purchase. Make returns and exchanges hassle-free by offering a simple process with clear instructions. Happy customers are repeat customers, after all!
Last but not least, provide exceptional customer support. Whether it’s through live chat, email, or carrier pigeons (okay, maybe not carrier pigeons), ensure that your users have a reliable way to reach out for assistance. Prompt and friendly customer service will leave a lasting impression and keep those customers coming back for more.
When it comes to developing our clothing app, staying ahead of the competition means keeping a finger on the pulse of emerging trends that have the potential to shape the future of the fashion industry. By incorporating these exciting trends into our app, we can create a platform that’s not only cutting-edge but also incredibly engaging for our users. It’s all about staying current and providing an exceptional experience that keeps our users coming back for more.
Fashion is all about self-expression and staying on top of the latest trends helps us empower our users to showcase their unique style and make a statement with confidence. Keeping up with the trends in the fashion industry is crucial because it allows us to cater to our users’ ever-evolving tastes and preferences. By staying in tune with what’s hot and happening, we can ensure that our clothing app remains relevant and offers a personalized experience that resonates with our users.
Consider integrating the following trends into your clothing app to enhance user experience and drive customer engagement:
Cater to the growing demand for sustainable fashion by incorporating eco-friendly brands and providing transparency regarding the sourcing and manufacturing processes.
Explore the possibilities of AR and VR technology to create immersive and interactive experiences, such as virtual fashion shows or virtual try-on experiences.
Integrate voice search capabilities and compatibility with smart assistants to facilitate hands-free browsing and purchasing.
Enable in-app purchases directly from social media platforms to capitalize on the growing trend of social commerce and influencer marketing
Entering the fashion industry and developing a clothing app can be a highly rewarding venture. With the rapid growth of fashion e-commerce and the increasing reliance on mobile devices for shopping, it’s crucial to adapt to these changes and provide customers with a seamless and engaging shopping experience. By incorporating the recommended features and staying up-to-date with emerging trends, you can position your clothing app for success in this dynamic industry.
One essential aspect of developing a clothing app is to ensure that it stands out from the competition and offers unique value to users. This is where Bright Brain comes in. By leveraging the innovative solutions offered by us, you can enhance your app’s functionality and user experience. Whether it’s through intelligent product recommendations, personalized styling suggestions, or advanced search algorithms, we can help you deliver a more tailored and satisfying shopping experience for your customers.
Bright Brain is a Digital Marketing and Advertising Agency with a focus on building digital solutions for Branding and Increased Sales efficiency. Our expertise includes Digital Advertising, Campaign must-have Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Development, and Online Branding. Our Google Partnership brings a unique opportunity to work with the internal team at Google, adding even more value to our team & clients.
Our cutting-edge technology and data analysis capabilities can assist you in identifying emerging fashion trends, understanding consumer preferences, and making data-driven decisions to curate your product offerings. By utilizing the insights provided by our experts, you can ensure that your clothing app remains relevant and appealing to fashion-conscious shoppers.
Suhail Bajaj is the CEO of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.
