BENEFITS OF BRANDING

The concept of branding has been all around you. It can be one of those Instagram ads that are luring you into buying another face mask. Trust us, we’ve all been there!

Branding helps your customers understand what it is that you have to offer. What value does your brand bring to the customer? That’s the answer your customers are looking for. Well-known companies like Amazon, H&M, and other brands use techniques that will help get them their desired audience. Do you want to find your favorite customers too? Let’s help you with that!

But first, let’s dig a little deeper into the meaning of branding.

What is branding?

Any product can be a part of your branding. The service, event, places, people, anything. You just have to offer something that can be marketed and promoted the right way. Right from your clothes, to even your toothbrush everything is marketed and sold via branding. Just like that, you probably know whether you’re a Colgate or a Pepsodent person.

You need a positive image to be successful at branding like a form of advertising that can show that you are useful to your customers. Branding strategies are the foundation of your image as a brand, you can’t make a home without bricks and these are your bricks to branding:

• Attractive color designs

• Aesthetics

• Logos that pop-off

• Catchy slogans

• Sustainability

• Content

• Advertising

• Packaging

These are some really important strategies and without them you can cause yourself a little trouble. So, you must be thinking why should you do all of this, what for? Here’s your answer.

Why is branding important?

It’s because this is how you introduce yourself to the world. It becomes the face of everything you do. The first impression can be the last So why not make the best of it? An aesthetic, sustainable, climate-friendly, professional, woke company is the chance to win the attention of customers in today’s world.

Let’s say, to sell your product you must connect to a person practically and emotionally and that’s exactly where branding does its part. To sell your product, one of the most important parts of branding is designing your logo.

Customers are getting exposed to media and brands everyday especially through social media. Your brand is your personality so it is important that you give your consumers the opportunity to research and make their own decision but it is also your responsibility to stand out more in your competition. Furthermore, you have the control over how your consumers perceive your brand.

Branding decides your reputation, your identity and what it is that you have to offer your customers. The importance of branding is pretty clear and after you sow all the seeds right, you’re going to reap the many benefits of it!

8 Benefits of branding

Between all the competition today in the business industry, it’s important to know your cards to play it out right and we’re here to do exactly that. First step would be to be aware of the many advantages of branding.

Here are some ways you can take advantages of branding:

1. Identification of your business:

Branding, if done right, can give you the recognition you deserve and give your business the kickstart it needs. Talking of previous examples, H&M has its own identity that people know just by hearing its name. You can also achieve this benefit by giving your business a purpose and a voice.

2. Makes you unique:

A way to build that identity is to remain different from other brands. If you have unique aesthetics or features to your branding, that uniqueness will bring your business the customers you need. This uniqueness gives your brand an opportunity to stand out and offer itself to the world.

3. Customer loyalty:

Branding benefits your company by increasing your revenue as you have more chances of the same customers coming back to you. Not just that, the good word spreads about your business and you get the opportunity for new clients. They come to you because they understand that you have something that others don’t. They expect high quality and a good reputation. Branding can help you with that.

Also Read: How To Retain Users On Digital Platforms

4. Price sensitivity:

Lower price sensitivity is a term used when the weightage given to your product becomes less because the customer wants to buy the product, even if the price is high or low. Lower price sensitivity can help your company understand your budgeting and differences in prices over time. In simple words, the customer would love to buy your product even if its a million dollars!

5. Employee value proposition:

As we said before, branding doesn’t just affect customers but also affects other brands and even your employees. If your company is perceived as highly ranked, your employees have more encouragement to work and try to fill in positions. Being associated with a brand can increase their morale and add a sense of accountability.

6. Potential for new launches:

Branding can help you give an open space for new products you have to launch. It attracts attention and gives you a chance to stir up more conversation. Bonus: it can even create a new fad and increase your recognition and revenue points!

7. Boosting your marketing strategies:

Through branding, the efforts of your marketing are more recognized. You would probably remember more about the billboard of a brand you know of than the one you don’t know of. It’s like recognizing a celebrity on the street. It gives your brand a personality, one that everyone wants to interact with!

Also Read: 10 Internet marketing strategies that actually work

8. Co-branding:

One of the advantages of branding is the fact that you get to collaborate with other brands. Even if it’s Sabyasachi X H&M or other brands with opposite foundations, this is a great opportunity to prove the flexibility of your brand and show that you’re up for more.

Getting more recognition as time passes by gives your company a chance to go on the bigger ride. These kinds of collaborations can generate more profit and revenue, and brand awareness. Here is how co-branding helps:

• It excites your customers for something new.

• You can use clients and customers of the collaborator brand.

• It is cost-effective and recognition-seeking.

After knowing the various benefits of branding we hope you’re convinced and ready to revamp your brand’s image!

Branding has become a very smart way to gain profits and improve your marketing skills. Did you know that 77% of marketers say that branding is critical to your future growth.

This is the reason why you should be focusing on branding your brand!

Finding a purpose behind your brand is a tip you don’t want to forget. It gives you a vision and presenting that mission to your audience shows your determination. Branding is making a statement to the world outside. Together, we could make a remarkable one!

Bright Brain is a Digital Marketing and Advertising Agency with a focus on building digital solutions for Branding and Increased Sales efficiency. Our expertise includes Digital Advertising, Campaigns, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Development, and Online Branding. Our Google Partnership brings a unique opportunity to work with the internal team at Google, adding even more value to our team & clients.