With brands, old and new, overpopulating the already crowded Internet, gaining visibility and maintaining it has become increasingly difficult. That being said, thanks to new-age marketing tools, it’s not impossible. As the challenges have multiplied, the solutions have evolved. One such solution that has lived up to its role as an effective marketing tool is Search Engine Optimization (SEO) – the one that makes you wait but also makes up to you in due time. This includes on-page and off-page SEO!
Search Engine Optimization is known to be the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Optimizing your web pages can drastically improve your sales, online visibility, and brand value.
Today, Google is the biggest facilitator of SEO. However, the humble marketing practice was born before the world’s most popular search engine saw the light of day. It began with the launch of the first website published in 1991. Two decades later, SEO has grown, and how! Given that 3.5 billion searches happen on Google each day, investing in SEO is a must for businesses aspiring to grow, organically.
Need more convincing?
• SEO drives 1000%+ more traffic than organic social media.
• The #1 result in Google’s organic search results has an average CTR of 31.7%.
• 53.3% of all website traffic comes from organic search.
• 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads, and the list goes on.
To best leverage the power of SEO, it’s important to understand how it functions, the difference between on-page & off-page SEO, and what benefits they can bring your way. Let’s dive right in
On-page SEO involves actions taken by you that contribute to the search rankings of your website. Here are some of the key examples – optimizing your website with high-intent or high-volume keywords, curating engaging content, optimizing page load time, and highlighting a new product or service. Off-page SEO comprises factors beyond your website, including link building (external links), social networking, brand mentions, and such.
Search engines like Google are no longer about all-things-keywords. They have a soft spot for brands that create high-quality, relevant content addressing the needs and wants of the consumers. On-page and Off-page SEO are two ways to create a lasting impression both in Google and the audiences’ minds, but utilizing them properly requires you to understand their purposes.
Now that you have a basic idea of what exactly on-page and off-page SEO are, you must be thinking what’s the difference between the two and how are each of them important! Well, we’re about to tell you! Don’t forget to get in touch with us, once you understand the importance of it all!
On-page SEO optimizes a website through image alt tags and content. Topic-oriented keywords throughout the content to help search engines understand the overall context and theme. Content SEO (ranking through keywords) is a subset of On-page SEO techniques.
Off page SEO helps with website promotion. It helps with backlinks, which are web links to your resources, to build consumer trust. With backlinks and high-quality content search engines consider you more worthy when other websites promote your content, vouching for its quality. In off-page SEO you can leverage the power of social media to help drive traffic.
Why On-page SEO – 72% of marketers say that relevant on-page content creation is the most effective SEO technique. It can increase traffic by as much as 2000%. According to HubSpot, companies that produce blogs get 55% more website visitors than those that don’t. Also, 43% of people click on a given result, solely based on the meta descriptions.
Why Off-page SEO – High-quality content and link building are the top 2 ranking signals in Google’s algorithm. 91% of marketers optimize their social media profiles for SEO by doing things like writing relevant social media bios, including relevant links, and posting consistently.
Why pick one when you can have the best of both worlds? Especially when neither of the strategies involves high costs. Yes, be it on-page or off-page, SEO is one of the most cost-effective marketing strategies. Imagine the benefits pouring in when all the above tactics are bundled together in one rock-solid SEO strategy. Besides, throwing all your eggs in one basket can lead to you walking on eggshells when it’s time to analyze results. If you are a business looking to grow organically, investing in both is a winning move.
SEO comes with a treasure trove of benefits, as also complex terminologies and ever-changing trends. To not miss out on opportunities and explore all the possibilities, it’s important to have a dedicated team of SEO experts who keep optimizing strategies and implementing new ones, as and when required.
BrightBrain Marketing Technologies, a Digital Marketing Agency, provides top-notch services that best cater to your SEO needs. Now, reach a wide audience across the globe and increase the probability of finding better opportunities with the targeted audience. Our experts carry out a pre-SEO website audit to identify the gaps and track and monitor factors such as website traffic, conversions, and rankings across search engines and social media platforms to improve your website’s SEO and overall marketing efforts.
Are you ready to up your SEO game?
Suhail Bajaj is the CEO of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.
