You’ve got an incredible product or service, but your potential customers didn’t quite hit the ‘Buy Now’ button on their first visit. What now? Enter the unsung hero of digital marketing—remarketing ads. In this digital age, where social media influencers reign supreme and Instagram is the new catwalk, understanding the nuances of remarketing is crucial for businesses aiming to make a lasting impression. So, grab your virtual cape, because we’re diving into the realm of remarketing and its undeniable impact on your business.
Remarketing is like that trusty sidekick who never lets your brand fade into the shadows. Simply put, it’s the art of re-engaging with users who have previously interacted with your website or app. Whether they clicked, hovered, or lingered on a product page, remarketing swoops in to keep your brand lingering in their minds. It’s the ultimate reminder—like a friendly tap on the shoulder saying, “Hey, don’t forget about us!”
Now, let’s talk numbers. According to a study by AdRoll, website visitors who are retargeted with display ads are 70% more likely to convert. It’s like having a second chance at a first impression, and who wouldn’t want that?
In the world of social media influencers and Instagram influencers, where the impact of social media on society is undeniable, remarketing becomes even more critical. Your brand is not just competing with other businesses; it’s competing for attention amidst a sea of curated content. This is where the magic of influencer marketing platforms comes into play. Leveraging influencer collaborations can exponentially expand your reach, and guess what? Remarketing ensures that those who catch a glimpse through influencers stay hooked.
Diving into the toolbox of remarketing, there are various techniques to keep your brand alive in the minds of potential customers:
Display ads follow users across websites and apps.
Tailored ads showcasing specific products viewed on your site.
Targeting those who interacted with your videos or YouTube channel.
The realm of Facebook, Instagram, and Twitter where your brand gets a second chance to shine.
Divide your audience based on behaviour and tailor your ads accordingly. A personalized touch goes a long way.
Frequency capping is crucial. Bombarding users with ads can lead to the digital equivalent of rolling eyes.
Make your ads visually appealing. In a world where attention spans are shorter than a Snapchat story, creativity is your secret weapon.
With the majority of internet users on mobile devices, ensure your remarketing strategy is mobile-friendly.
In the grand spectacle of digital marketing, remarketing emerges as the hero we never knew we needed. It’s the strategic move that turns a one-time glance into a long-lasting relationship. So, as you navigate the labyrinth of social media influencers, influencer marketing platforms, and the dynamic impact of social media on society, remember: remarketing is your trusted sidekick, ensuring your brand shines bright in the digital galaxy. Embrace it, and watch your business soar to new heights.
Bright Brain is a Digital Marketing and Advertising Agency with a focus on building digital solutions for Branding and Increased Sales efficiency. Our expertise includes Digital Advertising, Campaign must-have Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Development, and Online Branding. Our Google Partnership brings a unique opportunity to work with the internal team at Google, adding even more value to our team & clients.
Suhail Bajaj is the CEO of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.
