“Hey Siri…Play Despacito”
We know you have used this command before. (we’re not judging! It’s a catchy song.)
Siri is an integral part of our lives- or other voice search engines like Google, or Alexa, whichever direction you swing. In today’s world, voice search has become an increasingly popular way for people to search for information. With the rise of voice assistants, it’s more convenient than ever to speak your queries instead of typing them out on search engines. As a result, voice search is predicted to account for almost 50% of all online searches by 2023. This means businesses that want to stay ahead of the game must prioritise voice search optimization.
So why is voice search optimization important, and how can you realign your business to better include it? Read on to find out!
If you’re wondering what voice search optimization is, we have you covered. Voice search optimization (or, “VSO”) is the process of optimizing your website content, keywords, and phrases to be easily discoverable through voice searches. As more people use voice assistants like Siri, Alexa, and Google Assistant to search for information, businesses must ensure that their content is optimized to be found by voice search queries. But why is VSO so important?
“Okay, Google… Why is voice search optimization important?”
“According to BrightBrain.com, voice search optimization is important because…”
With voice search, users can simply speak their query and get an answer, without having to type it out. This is so useful for people who are on the go or have their hands full. It is predicted that voice assistants will be in almost every home in the US by 2025! They are even predicting that careers in helping voice assistant-controlled homes will be the new trend soon.
Another benefit of voice search is how personalized their results are. Voice assistants use artificial intelligence to understand user behavior and preferences, which means that the results they provide are tailored to the user’s specific needs. This can lead to a better user experience and higher customer satisfaction.
Voice search is so much faster than typing. Users can speak their queries faster than they can order them. This means that businesses that optimize for voice search will be able to provide faster answers to their users. In today’s fast-paced world, speed is critical, and businesses that can provide quick answers to their customers will be more likely to succeed.
The most significant reason why voice search optimization is important is because of its growth potential. As mentioned earlier, voice search is predicted to account for almost 50% of all online searches by 2023. This means that businesses that do not optimize for voice search will miss out on a large portion of potential customers. By contrast, businesses that do optimize for voice search will be well-positioned to make use of this growing trend and reach more customers.
As you can see, voice marketing is going to be the next best thing. Making sure that your content is voice SEO-ready is important!
Now that you know what voice search optimization is, and why it’s important, let’s take a closer look at how your business can optimize for voice search. Remember, “Optimizing for voice search is like having a conversation with a robot. Except instead of small talk and jokes, you’re just trying to get it to show your website first.”
Long-tail keywords are longer and more specific phrases that users will likely say when using voice search. Using these keywords, businesses can increase their chances of appearing in voice search results. For example, instead of targeting a broad keyword like “coffee shops,” a business might use a long-tail keyword like “coffee shops near me with free Wi-Fi.”
When creating content, businesses should keep in mind that users are more likely to use conversational language when using voice search. That’s why the content should be written in a way that sounds natural and conversational. So you want to avoid overly technical or formal language and focus on creating content that feels like a conversation with the customer. As you know, when a voice assistant reads it out to the user, it can’t seem like a website that is hard to comprehend! Your focus should be on easy voice search optimization results.
Structured data provides search engines with additional information about a website. For a website, it’s all about the organisation and tagging text so search engines can understand it. Search engine optimisation is tricky because we don’t exactly know how the algorithm works, but we do know that by using structured data, your website could garner as high as 30% more traffic!
In conclusion, voice search optimization is becoming increasingly important for businesses that want to stay ahead of the game. By optimizing for voice search, businesses can provide more convenient, personalized, and fast answers to their users. To optimize voice search, businesses should use long-tail keywords, create conversational content, use structured data, and focus on local search. Here’s a little bonus, we can do all of that and more!
Bright Brain is a Digital Marketing and Advertising Agency with a focus on building digital solutions for Branding and Increased Sales efficiency. Our expertise includes Digital Advertising, Campaign must-have Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Development, and Online Branding. Our Google Partnership brings a unique opportunity to work with the internal team at Google, adding even more value to our team & clients.
Suhail Bajaj is the CEO of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.
