In this generation alone we have seen the rapid expansion of technology, from smart laptops to smartphones to now smartwatches, making life oh-so-easy for all of us. The newest useful trend is AI tools, used by students and professionals alike. If you have been keeping up with the news, you must have heard about how by 2027, the worldwide AI market is expected to be worth $267 billion. This increase is not unexpected, especially when you take into account all the advantages of implementing AI technology. From marketing to homework, architecture to personal entertainment… There’s even a finance AI tool called the Next Level Bot!
If you are new to the entire AI scene, we have you covered. In this article we will talk about what exactly is AI, and how is it something you can use in your day-to-day operations. We will also cover the big two AI names, and list the features of both so you can pick the chatbot that is best for you. Let’s get right into it!
Contrary to the intelligence exhibited by non-human animals and people, artificial intelligence (AI) refers to the perception, synthesis, and inference of information made by computers. Whether it is speech regulation, interlanguage translation, or repetitive tasks, AI can do it all! With a few simple commands, anyone can “outsource” certain categories of tasks to AI, clearing a lot of time up from simple intensive tasks to allowing you to focus on what is most important.
In the last four years, the number of businesses using AI has increased by 270%, and it is not surprising.
Artificial intelligence (AI) technologies can also be used to make automated judgements. Whether it is data gathering or data analysis, AI can do it all.
Website designers are expensive and unaffordable for small businesses. If you need a working page up in a couple of hours, AI can do it for you, with good content and super cheap payment plans, you don’t need to do it yourself if you can’t afford a small business. Not just that, but AI can help you with almost all your graphic design needs!
Provide customer service to your loyal consumers through AI chatbots that are pre-programmed to provide support and answer questions. These bots are also self-learning, in a way. They learn common customer queries, getting smarter with each conversation.
Now that you know all the ways you can use AI for your business, let us move on to the next part: how to select your best fit.
In the world of artificial intelligence chatbots, two names stand out: Google Bard and ChatGPT. Both are advanced AI chatbots that are capable of engaging in meaningful conversations with users. However, when it comes to choosing between the two, which chatbot should you use for marketing?
Let us now look at each in detail.
Let’s be real, effective content creation requires a lot of time, and you need a lot of it for effective marketing. AI can create some of that material on your behalf. Whether it is writing quirky one-liners or pages and pages of posts, you can create them at the click of a button. AI can go one step further and create targeted marketing messaging, allowing you to reach out without having to spend too much time on it. You can either use Google Bard for the same, or ChatGPT.
Google Bard is a language model developed by Google and has many features. It has become popular for its ability to generate poetry and lyrics that seem as though they are written by humans. The AI is trained on massive quantities of text data and complex sentence structures, making it ideal for creative tasks. Marketing professionals can work with it to create long and short-form marketing content. It is super useful in the following ways:
• Can improve the effectiveness of advertising campaigns by providing insights into the intent behind search queries and helping you target the right audience with your ads.
• Can help create better social media marketing by giving you more insights into what type of content is most effective and analysing user engagement.
• Also provides accurate search results, therefore increasing conversion rates by directing users to the most relevant content on your website.
On the other hand, ChatGPT is a large-scale transformer-based language model developed by OpenAI. It is of a family of language models that use deep learning techniques to generate human-like responses to natural language queries. It has the ability to generate coherent and relevant responses to a wide range of questions. ChatGPT is trained on an even larger dataset than Google Bard, making it capable of understanding and generating responses to a big list of topics and subjects. It is best for data crunching, but can also be used for marketing content, and used to answer almost any other question you may have.
So, which AI chatbot is the best for you? It depends on what you’re looking for. If you’re interested only in creative tasks then, Google Bard is the better option. However, if you’re looking for a chatbot that can provide informative and helpful responses to a wide range of topics and questions, ChatGPT is the way to go. Its ability to understand the context and generate relevant responses to a vast array of prompts makes it an excellent tool for research, learning, and exploration.
In conclusion, there are considerable chatbot benefits. Selecting between Google Bard and ChatGPT might be hard, but your choice will depend on your needs. But if neither of them can answer your questions then we can and it’s better and smarter to hire an agency that can rule the AI plus manual strategising for your brand. So what are you waiting for? Call us now!
Suhail Bajaj is the CEO of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.
